BAGGU
B U
We’re told to Be Original but we’re also told to Fit In. What do we do?! Let’s redefine accessories as tools of personal identity that break through the paradoxes of conformity. It’s time to just B U.
The BU’s
We all want our bags to reflect who we are. Sometimes that just means putting your stamp on it. For a limited time, customers will be able to customize their Baggus at a special traveling pop-up bus touring the United States.
BU on BeReal
BeReal is the only social media platform championing realness. For a limited time, we’ll use the power of AI to give Baggu-specific compliments when photos are extra real. The realest photos – people crying, going to the bathroom, in a meeting, etc. – will receive special messages and Baggu coupon codes as a reward.
People love representing the brands and items they love. So much so, that they’ll even wear them in new and unconventional ways. Introducing Little Bags accessories, the most unconventional bags for the most unconventional U.
Little Bags
Baggu Boycotts Birkin
The people who sit in the front row at fashion shows are some of the world's most high-status, exclusive, and famous people. At this year’s New York Fashion Hermes show, we’re dressing the front rowers in Baggu to boycott the exclusivity and inaccessibility of the Birkin bag.
Bag Collab
In collaboration with the realest, always-on-the-go queen on TikTok, Baggu collabs with Victoria Paris to design a new line of travel bags, packing cubes, and limited edition luggage.
Art Director: Dani Farkash
Copywriter: Alyssa Mihalik