Play-Doh x Nintendo

Ninten-doh

Enough with the competition between analog vs. digital play. We’re better when we work together. Play-Doh and Nintendo join forces to become Ninten-Doh, the perfect balance of fun.

A New Way to Play


Amiibo are real-life figures that work with consoles to unlock cool extras. With the Play-Creation kits, children will be able to take a whack at creating their own Amiibos to display and unlock new features within the game.

From Sculpt to Screen

We’ll release special edition Ninten-Doh Switches.


New World Unlocked

Using your Play-Creations of Amiibos, Nintendo will launch an app that recognizes even the most abstract replications and provides players with Play-Doh exclusive content and levels.

The Creations Contest


It’s time to show off your Amiibo characters online! By posting your creation on your Instagram story and tagging Ninten-Doh, you’ll be entered into the Creations Contest with a chance to win exclusive perks such as limited edition controllers, early access to new games, and a trip to Universal Studios Hollywood to visit Nintendo World. 

Art Director: Dani Farkash

Copywriter: Alyssa Mihalik

Go IRL.