GODIVA
The Last Bite
Tomorrow’s never promised, so might as well make the most out of the now and indulge while you can.
Say Your Goodbyes
Because every good thing will always come to an end, we’re is killing off our best sellers and giving them a farewell with a New Orleans Jazz Funeral held all around the streets of New Orleans.
We don’t often reflect on the course of our lives. Playing on Dove Chocolate’s happy-go-lucky wrapper quotes, we want to pose important life questions to really make people think. With questions like “If you were to depart this mortal plane, did you live a life of indulgence?” We’ll motivate consumers to take charge of a life by which they’d be proud to be remembered.
Think On Something Sweet
This generation is dramatic. Good thing we are too. Our quest leads us to scour the vast realms of the internet, seeking individuals in the throes of life's final moments. These individuals will receive exclusive Decadent Until Death chocolate boxes along with a farewell letter to remind them to indulge in their final moments.
Decadent Till Death
Baptisms are revered ceremonies that symbolize the transition from an ordinary existence to the threshold of a new life. Godiva's Chocolate Fountain Baptisms elevate this ritual to an extraordinary experience, marking the definitive departure from the mundane and ushering in a renewed existence with the courage to indulge in all of life’s offerings.
‘till death do us part
The Daily Victorian is known for her permissive and philosophical TikToks about living life to your fullest. As the spokesperson for The Last Bite, we’ll encourage our audience to Indulge While You Can
Indulge On The Daily
Art Director: Dani Farkash
Copywriter: Alyssa Mihalik